Branding Identity
Tools Used: Adobe Illustrator
Assigned: City (Montreal, Canada) and location (hotel) to fulfil client’s requirements
Montreal, Canada is known for their beautiful mixture of old and new architecture around the city. To represent the architecture, I outlined skylines and monumental structures within my designs and to illustrate the theme of the architecture β rustic yet modern, I used a colour scheme of cooler reds, oranges, and brown tones.
Business Cards
Assigned: Company (The Hershey Company) and social cause (Fairtrade International)
Tools Used: Canva
Visual theme is professional, minimalistic, and sleek using a dark green and brown colour palette to create harmony. Applied symbolic semiotics (Hershey Kisses image) for reader to quickly associate what the company is about. Used cognitive theory of chocolate drips to associate the colour brown and long drips to look “delicious”.
Visual theme: Professional, minimalistic, and sleek
Book Cover
Tools Used: Adobe Illustrator and Photoshop
Target demographic: Female children between ages of 10-12 years.
Genre: Mystery detective fiction
Tailored to a maturer audience for target demographic by following a sophisticated design and using 2 global colours of pink and 2 tints.
